Why is brand protection important for small businesses?

Kia ora everyone! I’ve noticed that a lot of resources about brand protection seem to be aimed at big companies. But what about us small business owners here in NZ? Do we really need to worry about this stuff? It feels like only the “big players” are targeted, but maybe I’m wrong. Curious to hear your thoughts.

 

That’s a really good question, and I used to think the same. The truth is, brand protection is even more important for small businesses because we don’t have the same huge budgets to repair reputational damage if something goes wrong. Scammers often target smaller brands because they know we might not have strong safeguards in place. I recommend reading this article: https://bluepear.net/blog/brand-protection. It explains why protection matters for all businesses, regardless of size, and gives concrete steps you can take without spending a fortune.

 

Ngā mihi! That makes sense. Thanks for sharing the link.

 

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