What channels work best?

Which marketing channels (e.g., email, SEO, social media, PPC) have proven most effective in reaching your audience, and how do you measure the success of each one?

 

From my experience, the most effective channels depend on the game's style and audience. For visually rich games, platforms like Instagram and TikTok drive strong engagement, while Reddit and Discord work better for building loyal communities. After reading Inside the Making of BitStarz Treasures , I saw how leveraging storytelling across multiple channels helped them create momentum before and after launch. Coordinated messaging across the right platforms really does make a difference.