Setting up conversion tracking in Twitter Ads

How to properly set up conversion tracking in Twitter Ads to get accurate data? What metrics are the most important for analyzing the effectiveness of advertising, and what mistakes are most often made when setting them up?

 

Not too long ago I ran into a problem that the stats from Twitter Ads are not always accurate. Tried plugging in Twitter Pixel and encountered some configuration errors, but after using some amasty products , things got better. To get accurate data, I set up event tracking for each step in the sales funnel. This allowed me to not only collect the right metrics, but also make sure all metrics were displayed correctly. The main tip is to regularly check your customized metrics and test each event.