Are SEO optimisation companies still worth it in 2025?

With all the AI tools out now, I'm wondering if it still makes sense to pay for SEO services. Can’t we just use automated platforms to boost rankings ourselves?

 

AI tools are definitely helpful, but they can’t replace strategic thinking. What you still get from seo optimisation companies https://www.shtudio.com.au/services/seo/ is expertise tailored to your business. These companies understand how search engines actually work and evolve. They go beyond keyword stuffing to optimize technical factors, content structure, and backlink strategies. When I used an agency, they corrected dozens of small issues I hadn’t noticed even after using AI tools. The result? Better user engagement and higher rankings. So yes, the human touch is still very much relevant.