New trends in customer interaction

What new ways of interacting with customers do fashion companies have thanks to digital assets? We have long seen brands moving into the online space, actively using social media, creating virtual showrooms, and launching exclusive collections digitally. But what about the more modern tools - NFTs, metaviews, personalized digital services? How are brands using these technologies to engage customers and create unique experiences for them?

 

я вот тоже задавалась этими вопросами. Надо углубиться в эту тему.

 

Indeed, digital assets have opened up a host of new opportunities for fashion brands. One of the most interesting tools is NFT. Companies can now release limited edition digital collections of clothing that exist only in virtual space, for example, in meta-universes or on special platforms. This allows not only to interact with the audience on a new level, but also to monetize digital fashion. People are willing to pay for exclusive virtual items, especially if they are associated with well-known brands or influencers. In addition, with NFT, brands can offer special privileges to their customers, such as access to private events or discounts on physical goods. By the way, if you want to dig deeper into this topic, here's an interesting article: https://azbigmedia.com/lifestyle/fashion/how-nfts-are-impacting-the-apparel-industry/. It details how digital assets are changing the fashion industry and which companies are already using them in their strategy. I think this is the future, because digital technology opens up incredible prospects for brands and customers alike!

 

I think that digital technologies allow brands to be closer to their customers. For example, many companies are actively using augmented reality so that people can “try on” clothes before buying. This saves time and makes shopping more convenient. And NFT is a new level of interaction altogether. I haven't tried it myself yet, but I see that more and more brands are implementing such chips. Let's see what happens next!